Video is everywhere now. In a recent study by Wyzowl, about 91% of businesses are using it. That looks like a big, intimidating number, but here’s the thing: many of them are using it incorrectly, or failing to see its full potential. They’re using video because they're "supposed to be posting on social media", rather than using the videos as a real asset that can help grow their brand.
If you’re a business doing $1M+ in revenue, you're probably looking for a little bit more than some extra likes on your most recent social post. You’re looking for a Return on Investment (ROI). But how do you turn a some fancy pixels on a screen into actual numbers?
The biggest mistake we see is companies spending $15k on a beautiful brand video that just... sits there. It looks great, but ultimately, it's like a dusty trophy.
To get real ROI, you have to look at the entire content ecosystem. Instead of thinking about one video, where the video production company covers one event, promotion, or topic, think about how one video shoot could garner 6 months of content. Think about what would happen if you had videos reaching every part of your marketing funnel.
These are obviously just examples, and there are a hundred different ways to skin the cat here, but by breaking one shoot into 20 pieces of content, your cost per asset plummets and your engagement sky rockets. That is when real ROI starts to kick in.
Depending on your goals, you may need to prioritize different types of videos. Below are some examples of the various types of videos, and when you'd most commonly use them:
Listen, we're big fans of money, and if you'd like to donate some to us, feel free to send a check. If, however, you're a rational human (unfortunately if you're reading this you're on the right track), you'll probably want to get something in return. Here are some quick tips to run by next time you're coming up with a "content strategy".
Video marketing shouldn't be a looming figure that weighs in the back of your mind. When done right, it’s a simple, effective way to increase your sales efficiency, boost your marketing reach, and build more brand affinity. It builds trust while you sleep and shortens your sales cycle by doing the heavy lifting before you even hop on a Zoom call.
If you’d like to talk about building a video engine that actually moves the needle for your business, reach out to us at Good Post House today. Let's make sure your content is working as hard as you do.
